Flow preview

Loyalty — Birthday / Anniversary

Sends a warm birthday or anniversary message with a special gift to make the customer feel celebrated.

Using this flow creates a new draft journey in your account with these steps copied in. You can edit everything in the visual builder before activating it.

Trigger

When a custom event fires

Send

Happy Birthday, {{first_name}}! 🎂🎉 To celebrate, here is a special gift just for you: 20% off anything. Code: {{discount_code}}